Unused packaging concept for F&D beer packaging. After rounds of research and interviews, it was found that the original name ‘Dominion’ stems from ties to the english royalty. Another big piece of the F&D story is their location in the natural beauty of the coastal Mid-Atlantic.
The concept for the packaging was to tie these two ideas together by creating a victorian style, bird royal family. A vintage type and illustration style was paired with a clean color usage, stripped down and boldly applied.
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