Worked on this brand refresh for a private high school outside of Baltimore. The previous iteration was a detailed crest that was very difficult to recreate in various mediums and at smaller sizes. This element was redrawn, and updated to be more readable across all platforms as well as being paired with a new type lockup. School collateral materials were then updated to match, utilizing many small details to give the pieces an upscale quality.
These pieces were done to correspond with the launch of a major capital campaign. In support of this effort a microsite was created to show off the lofty goals of the campaign. The largest portion of the site was the virtual tour that uses interactive points, infographics and bold imagery elements to tell the story of each build phase.
Designed at vitamin