Concept development for an STX product launch, the new Surgeon Rx2 hockey stick. This revolutionary stick uses the anatomy of the hand to create a grip never before seen in the market. Using the ghostly shape of the patented profile along with a neon/spacey aesthetic, these concept materials are an announcement that the future of stick tech is now. Materials included a trade show booth, banners, print ads and in-store activations.

Designed at Mission