Louisville Slugger Custom Campaign
A campaign was needed to promote the custom opportunity for the 2021 Slugger product line. The concept plays off the double meaning of ‘Make it’, directly connecting to customizability as well as the professional athletes that were showcased in video applications. Each social and web asset then invited users to make the products anyway they want … Crazy, Fire, Bold … as long as they make it custom crafted. To promote inclusion, a system of duality was also utilized with graphics showing opposite ends of the creative spectrum. Screaming for attention or quiet confidence, sleek or wild, team spirit or one of a kind … LS custom has a bat for you.
made @ mission