Mason Basketball

George Mason Men’s Basketball needed help increasing season ticket purchases and student involvement, from a largely commuter-based student body, for the 2018-19 season. Worked on creating an exciting and energetic visual language for the overall campaign. The aesthetic is a mix of lighting effects, bokeh and graphic overlays, that take the university’s photo library and already-existing studio shots to the next level. The elements were then used across the promotional spectrum for everything from posters and schedules, to digital paid campaigns and microsites, to giveaways and animation graphics

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