After a recent logo redesign, TU was looking to take the next step in their updated branding. I worked on a variety of applications to introduce new elements and components that tied back to the logo. The biggest introduction was the new ‘Tigertooth’ pattern. This showed up big and small, black and yellow, and on all sorts of applications. The most popular of these was the Tigertooth pattern socks that are now sold in the bookstore.

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