Was tasked with reimagining the main identity for the internationally-known brewers, Pabst Brewing Company … not to be confused with the identity/packaging for hipster-favorite Pabst Blue Ribbon. No product is specifically tied to it, rather it’s the umbrella that everything is sold under. The goal was to create a modern interpretation that harkens back to their storied legacy, connect with millennials and a younger demographic, and ultimately engage with consumers in a new and exciting way.
Ultimately, the client decided to go in a different direction, so these concepts die on the cutting room floor.
made @ mission