From the tiniest molecules to the farthest corners of the universe, whatever can be imagined, can be achieved at Hopkins.
In conjunction with a undergrad admissions brand update, the Apply portion of jhu.edu needed a total overhaul. An extensive strategy review set the foundation for sitemap, wireframes and overall UX process for each section of the site … application, financial aid, Hopkins Insider (the student and counselor blog), and tours & events. Though most recognized for their scientific achievements, the design needed to represent the diversity, energy, and legacy of all aspects of the university. Fluid lines that weave and flow from section to section … a structured horizontal line pattern nods to music and the humanities … a persistent gradient that moves users throughout the page all speak to a living university
made @ mission