Since 1855 Louisville Slugger has been the leader in baseball bats, and for the release of the 2021 lineup, they needed something that would grab players attention and grab the confidence of their parents, who would ultimately be paying. The storied history of LS is based in authenticity. Confidence at the plate is as much a selling point as the tech in the barrel. It’s this idea of being engrained in baseball, not only in the products and the company, but in the blood of every player that steps between the chalk.
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