Congratulations! Welcome to Hopkins!
For a lot of students, it’s one of the happiest days of their lives. They receive that envelope they’ve been waiting years for. And when it finally arrives, that shiny, polished Acceptance Letter, the next exciting chapter of their life starts to come into focus.
For the diverse community of Blue Jays, this day is just one step in their journey to shape the future. Working with the Admissions Office, we’ve been overhauling this entire journey to separate them from the Harvards, Yales, and Ivys that are vying for the same students. Reshaping perception doesn’t happen overnight, or with a single flashy print piece, it happens with strategic touchpoints that address the needs of the varied, unique, and inspiring applicants. Each step along the way we brainstormed, designed, strategized, shot holes in, simplified, redesigned, and reimagined each of these materials to best serve these audiences, and show them that the Hopkins community is something they should be a part of.
made @ mission