Serving Flavor with a Side of Personality
When Facci Ristorante opened its new downtown Baltimore location, it needed more than just another launch—it needed to make noise in the Inner Harbor’s chain-heavy, fast-casual crowd. The solution? Embrace the mouthful: their signature Baltimore Napoletano paired with a bold centerpiece—a giant photo of women in a spaghetti-eating contest. The result was a playful-yet-upscale campaign anchored by the “What a Mouthful” message, brought to life across every touchpoint to tempt guests with the variety (and personality) that awaits their next visit.
